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CINCINNATI — Crest has launched Crest Sensi-Stop Strips, a new solution for tooth sensitivity that the oral care brand called "one of its most breakthrough product launches in a decade."
Crest has launched Crest Sensi-Stop Strips, a new solution for tooth sensitivity that the oral care brand called "one of its most breakthrough product launches in a decade."
The Procter & Gamble brand said the small, flexible and semi-transparent strips provide targeted, immediate and long-lasting relief for sensitive teeth.
With Crest Sensi-Stop Strips, the right amount of tooth sensitivity treatment is applied exactly where it’s needed, P&G noted. The strips are designed to cover the outer gumline of sensitive teeth for just 10 minutes. Using the same ingredient as some professional treatments, exposed dentinal tubules — small passageways that lead directly to nerve endings — are blocked, and these tubules can be exposed due to the loss of enamel from teeth and receding gums, the company said.
"Crest Sensi-Stop Strips are Procter & Gamble’s biggest innovation ever in the tooth sensitivity category," stated Charles Pierce, group president for global oral care and new business creation and innovation at P&G. "This new at-home treatment addresses tooth sensitivity and is a simple and highly effective addition to existing oral care routines. One strip, 10 minutes and up to one month of protection."
More than 50% of people will experience tooth sensitivity at some point in their life caused by weakened enamel, gum recession and other factors, P&G reported. In addition, only four out of 10 users of sensitivity toothpaste say they’re satisfied with it — which P&G noted served as a chief motivation for bringing Crest Sensi-Stop Strips to market.
"Crest Sensi-Stop Strips are a revolutionary at-home treatment for the nearly 30 million Americans who suffer from sensitive teeth," Dr. Nancy Rosen, a renowned dentist in New York City, said in a statement. "I have struggled to find an at-home solution that leaves my patients satisfied until now. With one strip applied for 10 minutes, my patients can now have targeted and immediate relief for up to one month."
Available at drug stores and mass retailers nationwide, Crest Sensi-Stop Strips carry a suggested retail price of $19.99 for a six-count package, $27.99 for a 10-count size and $34.99 for a 12-count pack.
