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SAN ANTONIO — The Hispanic Dental Association (HDA) is partnering with Procter & Gamble’s Crest and Oral-B brands to improve the oral health of the growing U.S. Hispanic population.
The Hispanic Dental Association (HDA) is partnering with Procter & Gamble’s Crest and Oral-B brands to improve the oral health of the growing U.S. Hispanic population.
"Our collaborative work with the Hispanic Dental Association has helped shed light on many of the challenges faced by U.S. Hispanics when it comes to their oral health,” said Iván Lugo, P&G spokesperson and dentist. "We are proud to continue to support the work of Hispanic oral health professionals across the nation to turn awareness into action with an emphasis on prevention to help close the oral health gap that prevails in the community."
P&G has also developed a new HDA/Crest stamp to be used exclusively by Crest and Oral-B in materials developed in conjunction with the HDA over the next two years to promote good oral health habits.
"Our collaboration with Crest and Oral-B has helped debunk top misperceptions about Hispanic oral care and educate the community through the distribution of oral health materials in Spanish to dental offices, professional schools and associations, ” said David Peña, Jr., executive director/CEO, Hispanic Dental Association. "We are thrilled to expand our partnership to further improve the state of oral health in the Hispanic community."
