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PARKER, Colo. — Portable breath sprays and drops are another area in the oral care sector enjoying brisk sales of late. One company that is reaping the rewards is OraLabs. Founded in 1990, OraLabs operates out of an over-the-counter drug, FDA registered and audited, 115,000-square-foot manufacturing facility here. The company manufactures, markets and distributes consumer products from categories that include oral care, O-T-C drugs, skin care, sun care, personal care, hand sanitizer and hair care. These products are available under OraLabs national brands, store brands and Crest/Scope, Oral B, Gillette Venus, and Pantene under license from Procter & Gamble Co.
“In the oral care space we manufacture and distribute Crest Scope, Crest Pro Health branded portable breath products and an Oral-B Nighttime Dental Guard under license from Procter & Gamble,” says chief revenue officer Dave Hirschman.
“Crest Scope breath sprays are an established, top-selling staple portable breath item in the mass and drug and e-commerce channels. Crest Scope Breath Drops are a highly concentrated and compact liquid portable breath item selling well in the mass channel.”
He says Crest Scope Mini brush is an all-encompassing, on-the-go oral care brush, breath freshening gel, tongue cleaner and interdental pick that sells in the trial/travel section in drug accounts. He adds that Crest Pro Health Breath Mist is an alcohol-free, germ-killing, O-T-C portable breath spray that helps fight odor-causing bacteria. Oral-B Nighttime Dental Guard is an easily customized nighttime dental guard for professional-grade fit protection with a refreshing Scope flavor.
Hirschman points out that Crest Scope Breath sprays, drops and mini brushes provide consumers with instant, long-lasting, great-tasting breath freshening solutions. “Crest Scope portable breath products are an extension of the core Crest Scope and Crest Pro Health brushing and rinse regimen providing consumers with an out-of-the-bathroom on-the-go breath freshening experience. Crest Pro Health breath spray/mist is a non-alcohol, bad-breath-germ-killing portable breath solution providing an extension to the Crest Pro Health brushing and rinse regimen. Oral-B Nighttime Dental Guard provides professional-grade fit, function and relief from bruxism at a fraction of the cost for prescription dental guards.”
He points out that portable breath sprays/mists and liquid drops are currently trending in the drug channel. “Oral care continues to grow as consumers continue to seek on-the-go solutions that fit active lifestyles and extend their oral regimen outside the home.”
Hirschman says the company’s product line is available at Walmart, CVS, Walgreens and Rite Aid. He adds that product demand is high. “We are seeing continuous consumer demand for our portable breath products, with double-digit growth over the past 52 weeks.”
