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PLANO, Texas — Ben Fischer has been named chief executive officer of Crossmark, a sales and marketing services company.
Ben Fischer has been named chief executive officer of Crossmark, a sales and marketing services company.
Most recently president and chief operating officer, he is being promoted to succeed Joe Crafton, who is retiring after 26 years of service with the company. Fischer will assume his new role as CEO effective April 7.
“Ben and I have worked together for 25 years as trusted colleagues, partners and friends," Crafton says, "and his commitment to our company, clients and customers has been instrumental in the growth of Crossmark.
“His deep industry knowledge and relationships as well as his tenure with the company and strong leadership make him uniquely qualified to become our next CEO.”
Fischer says he is honored by the position, and excited about the company’s potential for further growth.
“We are not only a well-established, leading sales agency," Fischer says, "but also a well-established, leading marketing services company as a result of Joe’s vision. I look forward to building on this success, and will ensure we stay focused on the core tenets of great service, great planning and great execution, while further driving the effectiveness of sales and marketing integration to benefit our clients’ businesses.”
Fischer began his career in sales with Unilever and joined Crossmark in 1990. He has held various positions within the company, ranging from account executive and regional vice president to president of the sales agency prior to being named chief operating officer in 2009.
