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WOONSOCKET, R.I. — CVS Pharmacy has debuted Well Market, a store brand consumables line featuring nutritious snacks, beverages and groceries.
“Our goal at CVS Health is to be the most consumer-centric health care solutions company,” said chief merchandising officer Musab Balbale. “Through this repositioning and expansion of our food and beverage portfolio, we are doing more by providing new nutritious options our customers crave. From the easy-to-understand packaging to the delicious snacks themselves, our customers can feel great about consuming Well Market products as part of their individual wellness goals.”
The line of 40 new products hit shelves of CVS stores nationwide and appeared on CVS.com last month and will continue rolling out through the end of the year. The existing Gold Emblem, Gold Emblem Abound and Big Chill lines will be brought under the Well Market umbrella over time.
The line was crafted by experts and taste-tested by food lovers to offer a fusion of nutrition options and irresistible flavors. With options ranging from bold and spicy to sweet and savory — from Turmeric Curry Trail Mix to Sea Salt Rustic Plaintain Chips to Dark Chocolate Lightly Dipped Cashews — Well Market’s innovative flavors cater to diverse taste preferences.
It is also revolutionizing the way flavors are introduced, such as with its first-to-market line of flavor-infused sprouted almonds, including Salt & Vinegar, Zesty Dill Pickle, and Maple Cinnamon, with each flavor infused during the sprouting process. This innovative technique not only enhances the taste and keeps hands clean but sprouting may help the body digest nutrients found in the almonds more easily, helping customers get the most out of every bite.
Well Market offers products that reflect the trends and flavors customers want, and it features a selection of products that contain no artificial preservatives, sweeteners or colors, and have 0 grams of trans fats. Whether customers have specific dietary needs or preferences like vegan, gluten-free or keto; are seeking options to meet a wide variety of wellness goals; or are simply looking to satisfy a craving for something more indulgent, Well Market caters to their needs.
“We anticipate consumer preferences, and the creation of Well Market is no exception,” said CVS vice president of store brands Mike Wier. “Well Market offers exciting new options for consumers to explore their taste preferences and nutritional needs. Crave-worthy snacks can be part of a balanced lifestyle, and that’s what we help our customers achieve.”
Most items in the line are priced between $2.99 and $8.99 and are covered with a 100% money-back guarantee.
