TYSONS, Va. — Datasembly has unveiled Compass, a new real-time market intelligence platform designed to provide CPG brands and retailers with a faster and more precise view of market dynamics as they occur.
Built on Datasembly’s infrastructure, which collects over 12 billion weekly product pricing and promotion observations across 150,000 retail locations, Compass organizes this vast data set into an intuitive, category-first platform that eliminates delays and the need for data harmonization. Users can access fully transparent, shareable insights across every retailer, product, and store, enabling more agile decision-making in today’s fast-moving consumer goods environment.
“The pace of change in grocery has outstripped the capabilities of traditional analytics," said Dan Vanchieri, President of Datasembly. “Compass meets this moment by eliminating lag, fragmentation, and guesswork from market intelligence. With Compass, CPG teams can finally see, understand, and act on what's happening in real time—at a time when speed and precision are mission-critical. It's not just a tool—it's a strategic asset for any manufacturer looking to win at the shelf.”
Key features of Compass include:
- Competitive Intelligence: Quickly detect competitive changes and respond to market shifts in real time
- Promotional Optimization: Enhance promotional strategy and execution with granular insights
- Collaborative Planning: Share objective, single-source insights across teams and with retail partners
- Market Gap Analysis: Identify distribution and innovation opportunities faster than ever before
- Category Management: Full category aggregation with intuitive drill-down capabilities
- Custom Dashboards: Configurable alerts and side-by-side retailer comparisons
Early adopters report that Compass has accelerated their ability to identify opportunities, refine promotional strategies, and strengthen retailer partnerships by providing real-time store- and SKU-level visibility.
“Compass is built for action,” added Vanchieri. “In a world where market dynamics shift daily, it gives CPG teams the edge to lead—not follow. It brings agility, precision, and confidence into day-to-day decision-making.”
Datasembly, a SPINS company, provides real-time pricing, promotions, and assortment data to help brands and retailers make informed decisions and improve efficiency. For more on Compass, visit datasembly.com/compass.
