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NEENAH, Wis. — Kimberly-Clark Corp.’s Depend brand has unveiled a new look for its Silhouette and Real Fit lines. The products, now available at retailers nationwide, will be supported by ‘The Only Thing Stronger Than Us Is You’ marketing campaign that aims to celebrate people managing incontinence.
“Kimberly-Clark and the Depend brand are committed to breaking category stigmas and providing people with continuously innovative products that allow them to live active, fulfilling lives,” said Lauren Kren, senior brand manager for Depend brand. “While over 65 million Americans experience some type of bladder leakage, many are not using the correct products to help manage symptoms due to stigma or embarrassment. We’re excited about the potential of these product improvements and The Only Thing Stronger Than Us Is You program to reduce these barriers and ultimately provide better solutions for our customers.”
The improvements to Depend Silhouette Underwear for Women are:
• Advanced shapewear technology to offer smoother and softer fabric,
• Two color collections, including Classics featuring black and pink, and Expressions featuring lavender, berry and teal.
• Expanded size range to offer small through extra-large.
The Depend Real Fit Briefs for Men line features softer and smoother fabric. The briefs are available in grey and black and in small/medium and large/extra-large sizes.
