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DG aims to be one-stop shop for back-to-school

Dollar General is positioning its stores as one-stop shops for back-to-school season, offering a wide array of school essentials while prioritizing quality and affordability.

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GOODLETTSVILLE, Tenn. — Dollar General is positioning its stores as one-stop shops for back-to-school season, offering a wide array of school essentials while prioritizing quality and affordability. The retailer says its more than 20,000 locations in 48 states offer an expansive selection of back-to-school items to meet its customers’ needs, along with special deals and savings to set students and teachers up for success as they prepare to return to the classroom.

“Back-to-school shopping can be stressful for many consumers, especially in this challenging economy,” said Shareeka Meadows, vice president, division merchandise manager, stationery and apparel at Dollar General. “More than ever, our customers are looking for affordability to help them stay within budget, and convenience to save them time. We are pleased to offer great everyday values, including more than 100 school supply products priced at $1 or less, plus DG Digital Coupons.”

Teacher 30% Off Discounts
Now through September 6, Dollar General is offering a 30 percent discount on school supplies for verified teachers. To qualify for the bonus savings, and find a little inspiration for the year ahead, teachers can register and complete the verification process at DG’s Teacher’s Central portal.

Top Budget-Friendly Products
Dollar General notes that it is offering a wide array of school supplies priced at $1 or less school supplies, including notebooks, pencils, glue sticks and folders. The retailer is also offering a selection of Crayola variety coloring packs for $3 and under, value-priced backpacks for only $5 each; trending back-to-school products like decorative “First Day of School” signs; and fun clog sandals and charms.  The retailer’s assortments include such trusted national brands as Crayola, BIC, and Elmer’s. along with DG’s exclusive private labels like iMagine and Office Hub, which come with a “100 percent satisfaction” guarantee.

Customers can maximize their savings with a single redemption DG Digital Coupon offering of $2 off any qualifying school supplies purchase of $10 or more select dates in July and August, according to the company, which said these and other offers are available through DG Digital Coupons online and in the myDG App where customers may load coupons and rewards on an easy-to-use platform and redeem them at checkout.
Beyond the Dollar General weekly savings ads, customers can utilize in-store scanning through the app to access pricing information and surface available coupons and deals.

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