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GOODLETTSVILLE, Tenn. — Dollar General is offering a slew of promotions and discounts designed to position its stores as food shopping destinations as well as places to buy household items and affordable gifts this holiday season.
“Decked Out in Deals is our way of offering added savings this holiday season that extend beyond our everyday values,” said Emily Taylor, the executive vice president and chief merchandising officer at Dollar General. “In addition to significant discounts and weekly three-day DG Deal Days sales events on both seasonal and everyday items, the DG app provides added perks including digital coupons, DG Cash Back, personalized offers and early access to new products and deals to help shoppers save even more on their purchases, especially as we approach the holidays.”
The weekly DG Deal Days will feature a host of enticing offers, including select items on a buy one, get one (BOGO) free deal, along with sales events offering 20%-50% off and much more.
While Dollar General might not be the first place consumers think of for grocery shopping, the company recently introduced a ‘Food First’ initiative. This includes an investment in DG’s private brand, Clover Valley, and an expanded selection of fresh produce, now available in over 4,400 stores. Notably, DG will roll out recipe-centric Thanksgiving bundle deals in November with discounts on select ingredients for such classic as green bean casserole, sweet potato casserole, and pumpkin pie. In December, as part of DG Deal Days, there will be even more markdowns on holiday-centric foods, including buy one, get one 50% offers.
As December draws nearer, shoppers can look forward to everyday items priced at just $1, covering a range of holiday essentials, from ornaments and holiday decor to gift-wrapping supplies, toys, stocking stuffers, candy, arts and craft supplies, and more. Furthermore, Dollar General will be introducing additional three-day DG Deal Days events running through December 23. To enhance the shopping experience, the retailer has launched digitally immersive holiday and toy landing pages, offering engaging content, video, shoppable links, and interactive guides.
For a sneak peek at the latest sales and promotions, customers can check out the company’s weekly ad on dg.com and on the DG app.
