GOODLETTSVILLE, Tenn. - Dollar General last week announced personnel updates in its business intelligence and store operations departments.
Matthew Simonsen has transitioned to an expanded role as senior vice president, business intelligence and development. He previously served in the role senior vice president, real estate and store development.
Simonsen will now lead Dollar General’s decision science and analytics team as well as the process improvement team. He will also continue to oversee the company’s real estate strategy, execution and management for Dollar General and Mi Súper Dollar General stores.
Simonsen joined Dollar General in 2013 and has leadership experience across DG business functions. He has served as vice president, analytics and business intelligence; vice president, merchandising and supply chain services and senior director, store operations.
Prior to Dollar General, he held roles of increasing responsibility at 7-Eleven and Blockbuster. Simonsen was recently recognized by Mass Market Retailers as one of 2025’s “People Who Made a Difference.”
Dollar General also announced that April Crofford has been promoted to vice president, store facilities management, where she will lead Dollar General’s field maintenance technician program. In partnership with DG’s real estate team, Crofford will also support the execution of DG’s renovate and elevate remodel projects.
And Tito Rydinsky was promoted as division vice president, store operations. Rydinsky will oversee operations for more than 2,200 stores across the retailer's mid-west and south-central regions.
He joined the company in 2018 as district manager, operations, and recently served as senior director, store operations. Rydinsky has more than 20 years of leadership experience in corporate and field retail store operations from various national retail organizations.
