GOODLETTSVILLE, Tenn. – Dollar General is expanding its seasonal assortment with the launch of the exclusive Simply for You by Hallmark Holiday 2026 Collection, featuring holiday décor, entertaining essentials, and gifts starting at $1.
Beginning the week of Sept. 20, the retailer will offer more than 30 holiday-themed items from the collection in approximately 19,500 of its more than 21,000 stores across 48 states.
Items are priced from $1 to $15, and more than 70% of the assortment is available for $5 or less. The collection includes kitchen towels, tablecloths, spice jars, and decorative word blocks, along with giftable items such as paint-by-number kits, puzzles, snack boxes, and notebooks.
Other seasonal products include a 40-ounce tumbler, an 18-ounce candle, a framed canvas, and a snow globe.
“We’re excited to introduce the Simply for You by Hallmark Holiday 2026 Collection exclusively at Dollar General,” said Natalie McConnell, vice president and division merchandise manager at Dollar General. “Hallmark is one of the most recognized and trusted brands among our customers, making it a natural fit for Dollar General. This collection allows us to offer holiday décor and gifting options from a brand customers know and love at prices that help their budgets go further.”
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