GOODLETTSVILLE, Tenn. — Dollar General today announced the launch of simmer & stir, a new private-label kitchen brand, designed to elevate everyday cooking with modern style, practical function and incredible value. Available exclusively at DG, simmer & stir delivers joy in every slice, stir and serve.
The simmer & stir assortment blends form and function with nearly 30 thoughtfully designed kitchen tools and accessories, created to make preparing meals at home easier and more enjoyable. From prep to serve, the line delivers high-quality essentials with an upscale look, all at DG’s affordable prices.
“With simmer & stir, we’re making it possible for customers to refresh their kitchens with tools that look great, perform beautifully and fit their budget,” said Natalie McConnell, vice president, division merchandise manager of apparel, holiday and home. “It’s about delivering joy to the everyday cooking experience, whether you’re mixing, measuring, flipping or serving.”
The assortment includes measuring cups and spoons, mixing bowls and elevated silicon and nylon tools, including spatulas, spoons, turners, tongs, whisks and more. Each item is designed with durability, comfort and modern aesthetics in mind, giving customers a simple way to upgrade their kitchens without overspending.
All simmer & stir items are priced at $12 or less, with the majority between $2 and $3.50, reinforcing Dollar General’s commitment to value without compromise.
simmer & stir will be available nationwide in approximately 16,000 stores beginning May 11.
The introduction of simmer & stir builds on DG’s growing portfolio of elevated home essentials, including celebrity partnerships with Dolly Parton and Holly Williams. This effort underscores DG’s commitment to serving as America’s General Store, bringing quality, value and style to households nationwide.
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