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GOODLETTSVILLE, Tenn. – Dollar General has named Tony Rogers as senior vice president, chief marketing officer.
Rogers has served as chief marketing officer at Walmart and chief marketing officer at Signet Jewelers. At Dollar General, he will lead the company’s marketing, brand, media and personalization strategies across all digital channels and the DG Media Network.
“I am excited to welcome Tony to Dollar General. His proven ability to drive innovative personalized marketing strategies that enhance brand positioning, connect with consumers, and drive growth will elevate our customer engagement and support our key initiatives here at Dollar General,” said Emily Taylor, executive vice president and chief merchandising officer.
Rogers is one of several leadership moves announced on Thursday.
Tim Bartlett has transitioned to vice president, asset protection. In the eight years since joining DG, he has progressed through roles including district manager, regional director, human resources director and director of store operations, emerging markets where he supported the launch of DG’s first store in Mexico.
Matt Frame has been promoted to division vice president, store operations. He will lead sales, talent strategies and performance optimizations for 10 regions across the southeastern United States, covering more than 2,000 stores.
Natalie McConnell has joined DG as vice president, division merchandising manager over holiday events, toys and lawn and garden. In this role, she will develop and lead the business strategy for the company’s largest seasonal categories.
Jimmy Nguyen has been promoted to vice president, division merchandise manager, health and beauty. He joined DG in 2012 and most recently served as senior director of merchandising with previous roles progressing from merchandising planning analyst to brand manager.
Kaushik Paul has rejoined the company as division vice president, store operations. Paul will lead 10 regions across Louisiana, Oklahoma and Texas covering more than 2,100 stores.
Brett Sorensen has been promoted to division vice president, store operations. Sorensen joined DG in 2018 as a district manager and has since held roles of increasing responsibility, including regional director and senior director, store operations.
