BATAVIA, Ill. — Dollar General is enhancing its home style offerings by introducing products from celebrities and well-known brands. The updated ‘Home Valley’ section will showcase collections from famous personalities, designers, and brands such as Kathy Ireland, Betseyville®, Beverly Hills Polo Club® and Simply Belle by Simply Southern®.
This summer, launching in over 20,000 DG stores, ki by kathy ireland® presents a grandmillennial style collection featuring a dozen bedding and home essentials such as waffle, jacquard, printed, and faux fur throws, as well as ribbed and jacquard blankets, comforter sets, quilts, and sheets. Priced affordably, throws begin at $12, sheet sets at $15, and 3-piece comforter sets at $35. An additional collection from the “super model turned super mogul” is set to debut this fall.
“Our brand philosophy of empowered living combines human rights advocacy with the support of millions of women and families who embrace our designs and products. With a shared commitment of serving the underserved, we are delighted to partner with Dollar General to offer affordable luxuries that will make a house truly feel like a home,” said Kathy Ireland, chair and CEO of kathy Ireland® brands.
Joining the celebrity collection are Betseyville® seasonal throws and Beverly Hills Polo Club® sheets. The product selection is crafted to attract shoppers looking for quality items at affordable prices from well-known national brands through an enjoyable treasure hunt experience.
“Dollar General is committed to offering our customers a constant flow of exciting industry brands that amplify the surprise element of our non-consumable initiative,” said Johanna Blankush, senior vice president, general merchandising manager at Dollar General. “We are dedicated to delivering exceptional value to our customers while staying on top of the latest trends.”
DG’s ‘Home Valley’ will feature hydration items from Simply Belle by Simply Southern®, Hydraflow®, and Manna® Hydration, alongside Farberware® flatware.
Discover ways to refresh your space by browsing Dollar General’s bed, bath, kitchen, dining and home décor collections here.
