SAN FRANCISCO – DoorDash is expanding beyond restaurants with a new native Shopify integration that lets U.S. brick-and-mortar retailers list products on the DoorDash marketplace and offer on-demand delivery directly through Shopify.
The new sales channel, available in the Shopify App Store, enables eligible merchants to connect their existing Shopify catalogs to DoorDash without a separate onboarding process, manual product uploads or changes to their existing workflows. The companies said the integration is designed to reduce setup time from weeks to days while automatically synchronizing inventory between Shopify and DoorDash in real time.
The partnership aims to help independent retailers broaden their local customer base while meeting growing consumer demand for same-day delivery.DoorDash said the integration is the first on-demand marketplace connection that Shopify merchants can activate directly from their Shopify Admin dashboard.
“If it’s in your area, it’s on DoorDash. That’s the promise driving today’s news,” said Mike Goldblatt, vice president of enterprise partnerships at DoorDash. “Local, independent retailers are the heart of local commerce, and they deserve tools that work as hard as they do.”
Atlee Clark, Shopify’s vice president of partnerships, said the integration allows merchants to “sell wherever their customers are” while giving them access to millions of DoorDash users without leaving the Shopify platform.
The integration is intended for retailers with physical storefronts, including gift shops, sporting goods stores and specialty food retailers. Product catalogs and inventory are managed through Shopify, with updates reflected automatically on DoorDash to help minimize out-of-stock issues and eliminate duplicate data entry.
DoorDash said the integration launches in the United States, with international expansion planned in the coming months.
According to the company’s latest Economic Impact Report, 90% of merchants surveyed said DoorDash helped them reach new customers, while 85% of consumers said the platform makes it easier to support local businesses.
Install the DoorDash Sales Channel App here.
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