Table of Contents
CINCINNATI — dunnhumby, a global leader in customer data science, has announced a groundbreaking enhancement to its retail media ecosystem through a strategic partnership with Osmos, a specialist in advanced ad-serving technology. This collaboration marks a significant step in revolutionizing retail media with AI-powered omnichannel solutions that optimize targeting, media spend, and shopper engagement.
A comprehensive retail media offering
Retailers are increasingly looking to maximize the potential of their retail media networks, and dunnhumby’s latest integration strengthens its position as a full-service retail media solution provider. By incorporating Osmos’ advanced ad-serving capabilities, the dunnhumby Retail Media Platform now offers an expanded suite of tools designed to help retailers build, scale, and optimize their retail media businesses more effectively.
“In today’s highly competitive retail environment, retail media presents a major opportunity for revenue growth,” said Matt O’Grady, dunnhumby President of the Americas. “Many retailers and brands struggle with where to begin. With this latest innovation, dunnhumby provides the tools and expertise to support retailers at every stage of their retail media journey.”
An omnichannel retail media solution
The upgraded dunnhumby Retail Media Platform integrates key retail media components such as audience insights, inventory tracking, and measurement tools. Now enhanced with Osmos’ advanced ad-serving capabilities, the platform enables:
- Seamless omnichannel campaigns: Incorporating in-store transactions and predictive AI for optimized targeting and media spend.
- Efficient workflow management: Tools that streamline audience engagement, inventory tracking, and advertiser demand management.
- Personalized marketing strategies: Utilizing long-loop data to drive customer-centric advertising across multiple touchpoints.
Key benefits for retailers and brands
The dunnhumby-Osmos partnership delivers several crucial advantages for retail media businesses:
- Rapid deployment: Retailers can establish and monetize their retail media network within 6-8 weeks.
- Easy integration: The platform seamlessly connects with existing marketing and advertising systems.
- Holistic performance tracking: A centralized dashboard for monitoring revenue, inventory, and campaign effectiveness.
- Automated operations: Customizable order systems and intuitive workflows for streamlined management.
With a legacy of over 30 years in customer data science, dunnhumby combines AI-powered insights with expertise from its partners to help retailers and brands navigate the retail media landscape. Its approach prioritizes:
- Data-driven decision-making: A team of 300 data scientists worldwide powering AI-driven retail media solutions.
- Scalable retail media solutions: Best-in-class tools to help brands effectively engage customers across online and in-store channels.
- Customer-first marketing strategies: Enhancing customer satisfaction through targeted and engaging retail media campaigns.
Showcasing Innovation at Shoptalk Spring 2025
dunnhumby will showcase its AI-powered retail and brand solutions portfolio, including personalization, loyalty, and retail media, at Shoptalk Spring 2025, held at Mandalay Bay in Las Vegas. Retailers and brands interested in learning more or scheduling a meeting can visit https://rb.gy/20xuqb.
