Table of Contents
WASHINGTON — Consumers are expected to spend about $22.4 billion on food, clothing and gifts to celebrate Easter, which falls on March 31 this year.
That’s according to the annual survey conducted by the National Retail Federation and Prosper Insights & Analytics. The total figure is the second highest in the survey’s history, after last year’s record-setting $24 billion when the holiday fell nine days later in the year.
“Each year, Americans look forward to the celebration of Easter and the renewal of time and traditions with loved ones,” NRF president and chief executive officer Matthew Shay said. “Retailers understand the importance of this holiday and are ready to help their customers find the items they want and need at affordable prices.”
As in years past, consumers are expected to spend the most on food ($7.3 billion), followed by clothing ($3.5 billion) and gifts ($3.4 billion). Additionally, spending on candy is expected to reach $3.1 billion, while spending on flowers is expected to reach $1.6 billion.
A majority of Americans (81%) plan to celebrate the holiday in 2024, according to the survey, which is the same as last year.
Consumers say they plan to spend an average of $177.06 per person, which is the third-highest per-person spend in the survey’s history, after $192.01 last year and $179.70 in 2021.
