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ST. LOUIS – Following its launch last year of what were billed as the first AA batteries made with recycled battery material, Energizer Holdings Inc. is now introducing recycled batteries that can make the same claim.
Energizer Recharge batteries, introduced on Tuesday, are billed as the first rechargeable AA and AAA batteries made with 4% recycled battery material, and promise to provide consumers with long-lasting power in batteries that can be recharged hundreds of times, reducing their impact on the planet.
Last year the company introduced Energizer EcoAdvanced batteries, which were recently named Product of the Year’s first-ever Sustainability winner in the U.S. for 2016. (Product of the Year Award recipients are chosen by more than 40,000 consumers in a survey conducted by research firm TNS.) Energizer EcoAdvanced also received the same accolade in the United Kingdom, being named the Product of the Year in the Technology & Accessories category.
“Energizer Recharge is another step forward in our vision that all Energizer batteries contain some amount of recycled battery materials,” said chief consumer officer Michelle Atkinson in a statement. “Our scientists partnered with rechargeable suppliers to build on the knowledge and experience from Energizer EcoAdvanced and identified a process to use recycled content in our rechargeable batteries without sacrificing performance, an idea previously not thought possible by industry experts.”
By using material recycled from the batteries of hybrid vehicles, Energizer Recharge help consumers reduce the environmental impact of their battery use by reducing the number of new batteries consumers need to use to power their devices, and by requiring less mining of virgin material for the manufacturing process.
“Consumers have expanded their definition of battery performance to more than just long lasting,” Atkinson said. “They also want a responsible product. Energizer Recharge is the latest example of how we innovate with the consumer in-mind.”
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