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ST. LOUIS — Energizer Holdings Inc., which is splitting into two separate companies, has decided what those companies will be called.
Energizer Holdings Inc., which is splitting into two separate companies, has decided what those companies will be called.
Upon separation, which is expected to occur on July 1, Energizer’s personal care division will become an independent company called Edgewell Personal Care Co. Energizer’s household product division will retain the Energizer Holdings Inc. name and logo.
The name Edgewell comes from two familiar words that are relevant to the new company’s business. "Edge" expresses the company’s drive to be on the leading edge of innovation and it also evokes the company’s largest global business, shaving, which is literally about putting an edge on blades, according to the company. And "well" reflects the company’s ultimate aim as a personal care business, which is to deliver well-being to the consumers who use its products. In addition, the company says those products will always be well designed and well made.
"Together, these words form the perfect name for our new company: Edgewell Personal Care, the innovative challenger in the world of personal care products," said chief executive officer David Hatfield.
The Edgewell logo will be accompanied by a hummingbird symbol in aqua blue with clean, modern lines. The logo reflects Edgewell’s intention to continue Energizer’s legacy as a challenger brand, according to the company, which notes that "the hummingbird is the ultimate challenger of the natural world: fast and agile, smaller than some, but strong and resourceful."
"This is a very important milestone in our history," said John Hill, vice president for North America, who noted that Energizer Personal Care has grown rapidly through acquisition. "As Edgewell Personal Care, we are well positioned to be a stand-alone company, and we’ll continue to offer many forms of innovation to consumers, shoppers and our retail partners. Our colleagues are excited about this milestone and the opportunities it will bring."
