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WOONSOCKET, R.I. — As chief marketing officer of pharmacy and consumer wellness at CVS Health, Erin Condon leads the teams that are responsible for building and executing marketing strategies focused on customer, trip and prescription growth. “Our mission continues to evolve based on economic, cultural and technological advancements, but the core principle remains: delivering exceptional health care experiences for our consumers,” she says.
Condon finds her work deeply rewarding. “The dynamic, fast-paced nature of retail is something I thrive on — there is always an intellectually challenging problem to solve or opportunity to consider that I find energizing.”
She is grateful for a diverse peer group that brings forth bold solutions to differentiate the CVS brand. Equally fulfilling is her commitment to developing the marketing talent of the future.
Looking ahead, a high priority for Condon is accelerating the use of technology for personalized content. She also emphasizes the importance of balancing near-term performance marketing initiatives with long-term growth and brand-building strategies. This balance is essential for fostering loyalty and trust, encouraging customers to continue choosing CVS.
This year marks the 10-year anniversary of CVS’ decision to remove tobacco from its shelves, making it the only drug retailer to achieve this milestone.
The company is spotlighting the importance of real relationships between pharmacists and patients in its new Where You Get Your Medicine Matters campaign, and it has recently rebranded its app to create a more seamless digital and in-store experience.
