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BROOKLYN, N.Y.– The haircare compnay Eva NYC has announced a brand renovation emphasizing clinically proven products and eco-conscious practices. After 12 years of innovation, the brand continues its mission of "better haircare, mindfully made."
"Eva NYC's renovation is coming while the brand is experiencing major momentum – growing 13x faster than the mass haircare market last year while also achieving double-digit reductions in carbon emissions. With the renovation, we are doubling down on the core values Eva NYC has always stood for and enhancing the haircare experience in every way - from thoughtfully upgraded eco-conscious packaging to immersive sensory fragrances and transformative, proven benefits, all at the same accessible price. We have built a strong, diverse community around the brand and are committed to creating trust and loyalty by keeping the consumer values and needs at the center of these changes," said Annie Kolemainen, Brand President of Eva NYC, in a press release.
Eva NYC's packaging now features at least 50% post-consumer recycled plastic (PCR), cutting greenhouse gas emissions by 30%. The new curbside-recyclable bottles are soft matte, squeezable, and hold 10% more product. Packaging colors reflect key ingredients for easy shelf navigation.
The entire product line is clinically tested, a rarity in mass haircare. Eva NYC bans over 1,300 ingredients and meets strict standards like EU regulations, Ulta Beauty's Conscious Beauty pillars, and Target Clean certification.
Brooklyn-based Eva NYC creates high-performance, sustainable haircare. Certified cruelty-free, vegan, and Climate Neutral, the brand aims for net-zero carbon emissions by 2035. Insights from its highly engaged community drive Eva NYC’s product development. The brand has earned over 65,000 five-star reviews and maintains a 94% customer satisfaction score, reflecting strong loyalty from its fanbase. On social media, Eva NYC ranks as a Top 30 Haircare Brand on TikTok, with an engagement rate three times the beauty industry average. Its creator community is notably diverse, with 55% identifying as BIPOC.
New Product Highlights
Repair Ritual Strength Collection: Bond-building formulas with red algae and bamboo.
Take Care Healthy Hair Collection: Amino-acid-enriched formulas for daily hair health.
Freshen Up Invisible Dry Shampoo: Rice starch absorbs oil, leaving hair fresh for days.
Prices range from $13.99 to $17.99. They will be available on eva-nyc.com starting December 12, 2024, and at Ulta on December 26, 2024. Other major retailers will follow in early 2025.
