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TORONTO — Although Target Corp. has thus far fallen short of its sales goals in Canada, executives still expect to achieve their long-term objectives.
Although Target Corp. has thus far fallen short of its sales goals in Canada, executives still expect to achieve their long-term objectives.
During Target’s annual Financial Community Day, Tony Fisher, president of Target Canada, pointed out that the retailer’s offerings in home and apparel, including its own brands, have been well accepted by Canadian shoppers. But he also detailed the challenges that have emerged, which include in-stock and supply chain issues as well as price perception. In addition, a new information technology infrastructure for Canada has required a familiarization process and numerous fixes. Finally, Fisher acknowledged that Target must persuade Canadian consumers, who are used to shopping many different competing stores, to see the chain as a one-stop solution where they can fulfill all of their shopping needs.
