PHILADELPHIA – Five Below Inc. hosted the grand opening of its 2,000th store on July 17, inviting consumers and community leaders in LaGrande, Ga., to participate in the daylong festivities.
The event featured giveaways, games, prizes and music. The first 200 customers through the doors received a free, limited-edition Neon Squishy Dumpling as a memento.
“We are excited to celebrate this moment with the LaGrange community with a fun-filled day of discovery across our store – from play to snacks to style and beauty, all at amazing value,” CEO Winnie Park said. “Reaching 2,000 stores is an incredible milestone for our brand, whose mission is to be the destination for the kid and the kid in all of us."
Added Park, "We know our unique retail concept has a lot of runway ahead, with thousands of new stores across the U.S."
Park and her management team anticipate increasing the store total to more than 3,500 over the next decade.
Five Below caters to young shoppers and their parents with a product mix that includes candy and snacks, party essentials, beauty and style items, toys and games, tech accessories, and room décor, with most of the merchandise priced between $1 and $5.
The specialty retailer also offers what it refers to as extreme-value finds priced above $5.
