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SALISBURY, N.C. — Food Lion is making it easier for more of its customers in Delaware, Kentucky, Maryland, Pennsylvania, South Carolina, Tennessee and West Virginia to have groceries delivered.
As the supermarket retailer expands delivery service to new neighborhoods in the states, it is waiving delivery fees on customers’ first orders of $35 or more that are placed the Food Lion To Go website or app.
With the availability of this service at these stores, the omnichannel retailer now offers Food Lion to Go Pickup or Home Delivery in more than 90% of its 10-state operating area, demonstrating its commitment to customer preference and convenience.
“With the summer months approaching, we are excited to expand our Food Lion To Go Home Delivery services,” says Evan Harding, director of digital and e-commerce at Food Lion. “By delivering on our commitment to making grocery shopping easy and convenient, home delivery allows our customers to spend more time on what matters most to them.”
The retailer notes that by linking their personal Food Lion MVP savings loyalty card to their account, customers can use digital coupons and redeem their “Shop & Earn” MVP rewards program savings. Customers can also view their accumulated Shop & Earn rewards on their checkout screen and see which clipped digital coupons will be applied to their order. This is in addition to their MVP discounts, in-store promotions and weekly savings specials.
Customers can visit Food Lion Home Delivery or open the Instacart mobile app, enter their ZIP code, select their local Food Lion store, add items to a virtual cart, choose a delivery window (within one hour, within two hours, or some scheduled time in the future) and check out.
A shopper accepts the order on his/her smartphone, uses the Instacart shopper app to guide them through shopping, and then delivers the order to the customer in the designated delivery timeframe.
