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BOSTON – Force Factor has been named to Bain & Company's 2025 Insurgent Brands list, recognizing companies that are redefining growth in the fast-moving consumer goods sector. Force Factor is one of 120 brands to earn this prestigious distinction.
"We're incredibly grateful to be named a 2025 Insurgent Brand by Bain & Company. This recognition is a testament to the hard work of our team, strong partnerships with our suppliers, and the trust our consumers and retail partners place in us. Our mission at Force Factor is to help all kinds of people Unleash their Potential and we are passionate about creating the highest-quality and clinically researched nutritional supplements to help make that possible. We're honored to be part of this group of exceptionally fast-growing brands driving meaningful category growth," said Daniel Wallace, Force Factor Co-Founder & CEO.
Bain & Company defines insurgent brands as those generating more than $25 million in annual revenue in tracked channels, growing more than 10 times their category's average growth rate over the past five years, and maintaining positive growth over the past two years while remaining independent or having been acquired by a large consumer packaged goods company only within the past two years.
"Bain's insurgent brands list offers valuable insight into where innovative, disruptive growth is taking place within the consumer packaged goods sector," said Charlotte Apps, executive vice president of Bain's Consumer Products practice.
"While the broader sector continues to grapple with stagnating volumes, limited pricing power, and consumer headwinds, these insurgent brands are unlocking incremental growth by addressing unmet consumer needs in new, authentic, and often founder-led ways. These brands provide a roadmap for sustainable growth in this evolving marketplace, and they showcase the power of compelling consumer-centric value propositions, strong brand engagement, and superior velocity on the shelf. Looking ahead, we anticipate these insurgents will continue to capture an increasing share of category growth and play a meaningful role in shaping the future of the industry," she said.
