Fresh St. Market opening new location in Kitsilano

VANCOUVER – Fresh St. Market invites the Kitsilano community to celebrate the grand opening of its newest location at 2823 4th Avenue on Friday, January 16. The official celebration will begin at 10 am with a ribbon cutting ceremony and remarks from government officials and other community leaders.

"We're excited to officially welcome the Kitsilano community to Fresh St. Market at 4th and Macdonald," said Palle Knudsen, vice president of Retail Operations at Fresh St. Market. "Since opening our doors in December, we've been thrilled by the warm reception from local residents. This grand opening celebration is our opportunity to thank the community for their support and invite everyone to experience what makes Fresh St. Market special – our commitment to local partnerships, sustainability, and the highest quality food offerings. We hope the community will join us for this celebration filled with promotions and festivities and the chance to connect with our team."

Grand Opening Event Details

Date: Friday, January 16, 2026

Time: 10 am – Ribbon cutting ceremony with government officials and remarks

Location: Fresh St. Market Kitsilano, 2823 4th Avenue, Vancouver

 The celebration will feature special promotions throughout the store, giving customers the opportunity to discover the wide range of locally sourced products and unique food offerings that Fresh St. Market brings to the neighbourhood.

 A Vibrant New Food Destination for Kitsilano

Fresh St. Market Kitsilano serves as a one-stop destination for everything from locally sourced fresh produce and Certified Angus Beef to in-house freshly made sushi daily, its signature hot off the plate cookies, Peak donuts, a burrito bar, carvery and more. The store features the chain's largest hot bar to date, offering customers an expansive selection of ready-to-eat hot meal options with two seating areas.

The new location has created over 80 new jobs and established partnerships with more than 200 BC producers, strengthening Fresh St. Market's commitment to supporting local suppliers and the provincial economy.

 Local Fresh Food Offerings

The Kitsilano location showcases an impressive array of locally sourced products:

• Premium Meats: Local, fresh poultry from the Fraser Valley, meats from Oyama Sausage Co. on Granville Island and Two Rivers Meat from North Vancouver, including charcuterie from Two Rivers and Chop N Block from Kamloops
• Certified Angus Beef: Only 3% of beef achieves the high standards of the Canadian Certified Angus Beef Program. The store also features a dry aged case with Certified Angus Beef aged a minimum of 50 days
• Artisan Cheese: Local selections from Golden Ears Cheesecrafters in Maple Ridge, Farm House Natural Cheeses from Agassiz, and Mount Lehman from Abbotsford
• Sustainable Seafood: Full-service seafood case featuring Ocean Wise program products
• Coffee & Treats: Whistler's Forecast Coffee paired with Fresh St. Market's signature chocolate chip walnut and salted caramel cookies, always served warm
• Peak Donuts: 26 delicious varieties including fan favorites like Custard King, Strawberry Pistachio, Crème Brulé, Cookies N' Cream, Apple Cinnamon Fritter, Salted Dulce de Leche Cronut, and Cheddar & Onion Fritter

 Community Commitment

Two important programs active at the Kitsilano location include FoodMesh and Borrow a Bag.

Fresh St. Market has partnered with FoodMesh since 2020 diverting surplus edible food into the equivalent of nearly three million meals, benefitting charities and individuals across the province.

Customers can also utilize Fresh St. Market’s unique Borrow a Bag program where they are able to get a reusable bag for a refundable deposit of $2.99, and when they are finished with the bag they can return it to get their deposit back. The bag is laundered and brought back to the store for more customer use in this circular reusable bag system.

"Fresh St. Market has always been about more than just groceries – it's about building connections and supporting the communities we serve," added Knudsen. "We're proud to bring our commitment to quality, local partnerships, and sustainability to the heart of Kitsilano, and we look forward to being a valued part of this vibrant neighbourhood for years to come."