Fujifilm introduces the next generation in photo printing experiences

VALHALLA, N.Y. — FUJIFILM North America Corporation, Imaging Division, proudly introduces the future of instant memories: the instax SPOT photobooth and print station (instax SPOT). This premium, next‑generation, free‑standing solution is a dynamic hub of creativity, transforming memorable moments into high‑quality, tangible keepsakes guests can instantly take home.

Designed as a turnkey offering for high‑traffic venues—including retail, movie theaters, museums, amusement parks, and more—instax SPOT delivers a customized, high‑value souvenir that enhances guest engagement while preserving the experience long after the visit ends.

“There is such a cultural love for instax instant photography, and we wanted to provide a way for businesses to tap into that with their consumers" said Bing Liem, division president, FUJIFILM North America Corp. "instax SPOT turns a corner of a lobby or a museum hall into a social hub. It’s a low-maintenance, high-engagement tool that lets guests walk away with a physical memory of their experience and further endear them to the locations they're visiting."

One Machine, Two Ways to Engage
Available in a tabletop or standalone format, instax SPOT bridges the gap between the physical and digital worlds, giving consumers two ways to interact with and engage on-site:

• The Next-Gen Photobooth Experience: Bringing the traditional photobooth experience to the next level with an open-access AR photobooth and compact footprint, consumers can take and make instax prints at the instax SPOT station.

• The Wireless Print Hub: On the instax SPOT screen, consumers can scan a QR code with their smartphone and print existing memories from their camera roll onto the iconic instax instant film.

Not just a printer; instax SPOT is a creativity station with everything consumers love about the instax brand. Each photobooth comes pre-loaded with features including:

• AR (Augmented Reality) Capabilities: Add digital, animated effects and 3D elements
to physical photos.

• Location-Specific Customization: Venues can offer exclusive borders and digital
stickers tailored to their specific event or brand.

• LED Lighting: The lighting features on the top and sides of the screen act as a ring light to enhance the images it captures, giving photobooth vibes.

instax SPOT will offer units that print on either instax mini instant film or instax SQUARE instant film. Instax SPOT is expected to be available September 2026. To learn more visit https://instax.com/for-business/spot/en/.