BANGALORE, India — According to new data from Valuates Reports, the global market for functional gummies is projected to grow from $1.52 billion in 2024 to $2.49 billion by 2030. Driven by consumer demand for clean-label wellness products that combine health benefits with sensory appeal, the category is expanding rapidly with an expected compound annual growth rate (CAGR) of 8.6%.
Functional gummies—chewable supplements that deliver nutrients in a candy-like form—are gaining popularity across all demographics, especially among health-conscious Millennials and Gen Z shoppers. The surge in vegan and vitamin-rich formulations is helping the category outpace other supplement delivery formats.
The rising adoption of plant-based diets is propelling vegan gummies into the spotlight. These products, made with pectin or agar-agar instead of gelatin, are increasingly sought after for their clean-label, cruelty-free appeal. Retailers respond by giving more shelf space to vegan options, while brands launch new flavors and formats to meet growing demand.
Vitamin gummies remain the dominant application, accounting for 62% of the market, followed by probiotics. Consumers gravitate toward gummies targeting immunity, gut health, energy, and sleep, especially as preventive health and convenience gain traction. Probiotic gummies, in particular, offer a shelf-stable alternative to refrigerated supplements, making them ideal for on-the-go lifestyles.
Despite the rise of vegan alternatives, gelatin-based gummies remain the market’s largest product segment with a 79% share. Their established position and consumer-preferred texture make them the go-to choice for collagen, sports nutrition, and skin health products.
North America currently accounts for 40% of global functional gummy sales, followed by Asia Pacific (32%) and Europe (22%). Leading companies include SCN BestCo, Church & Dwight, Amapharm, Sirio Pharma, and Guangdong Yichao, which together hold 44% of the market.
Flavor and texture innovation—ranging from exotic fruit profiles to sugar-free options—continues to be a key differentiator. Consumers also increasingly demand clean-label ingredients and transparent sourcing, particularly in the children’s supplement space.
As gummies evolve from niche novelty to mainstream staple, brands and retailers are capitalizing on their broad appeal, combining indulgence with functionality to meet a wide spectrum of wellness needs.
Explore the full Valuates report here.
