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FENTON, Mich. – As the snacking market continues to expand, Gerrit J. Verburg Company is tapping into the trend with the launch of Gerrit's Bakery Mini Stroop Wafels. These waffles feature crisp, golden-brown waffles sandwiched in a gooey caramel center, delivering the perfect combination of crunch and sweetness in every bite.
Packaged in a convenient 5.29-ounce peg bag containing approximately 16 mini stroop wafels, this new offering is designed to fit seamlessly into various retail environments, including convenience stores, grocery chains, drugstores, dollar stores, and mass retailers. The suggested retail price is $3.49 per bag, with 12 bags per case.
“These delicious bite-sized Gerrit’s Bakery Mini Stroop Wafels are the perfect indulgence for snacking on the go, sharing with friends, or treating yourself,” says Gerrit Verburg, President of Gerrit J. Verburg Company.
Stroop wafels have been a Dutch favorite for nearly two centuries, traditionally enjoyed as a snack or dessert, often paired with a hot beverage. While Gerrit’s Bakery Mini Stroop Wafels offer a smaller, easy-to-eat format, consumers seeking the classic treat can opt for Gerrit’s Bakery Stroop Wafels with Real Butter, which delivers the full-sized, traditional experience.
The origins of stroop wafels date back to 1840 in Gouda, Netherlands, where baker Gerard Kamphuisen first crafted the treat by combining leftover crumbs with sweet syrup. Originally called “Goudsewafel,” the treat was later renamed “Stroop Wafel”—a nod to its signature syrupy filling.
Consumer habits have shifted toward all-day snacking, with many opting for indulgent treats instead of traditional meals. According to Datassential SNAP! Snacking Keynote 2023, 53% of consumers reported that their last snack was a treat-focused option, underscoring the growing demand for sweet, satisfying bites.
