NEW YORK – As it continues its 100th anniversary celebration, GODIVA is ushering in the holiday season with a lineup of new chocolates and gift-ready collections designed to make seasonal giving more memorable. The legendary Belgian chocolatier's festive assortment includes the new Dark Chocolate with Raspberry Ganache Masterpiece, holiday-themed gift bags, collectible tins, ornaments and seasonal favorites available at retailers including Target and Walmart.
Whether you're gifting a thoughtful treat or adding a touch of chocolate luxury to holiday celebrations, GODIVA makes every moment a masterpiece worth savoring and sharing.
"A century of chocolate. A lifetime of making moments special," said Ahad Afridi, Chief Marketing Officer, Americas at pladis. "For 100 years, GODIVA has helped make life's sweetest moments unforgettable. This holiday season, GODIVA is celebrating that legacy with iconic chocolates, new collections, and unexpected collaborations that bring people together in delicious new ways."
Unwrap What's New from GODIVA
GODIVA is bringing even more sweetness to the holiday season with an assortment of new flavors, festive packaging, and limited-edition offerings that reimagine some of its most beloved collections, creating new ways to gift, share, and celebrate with loved ones:
- NEW Dark Chocolate Raspberry Ganache Masterpiece: GODIVA's beloved Masterpiece collection gets a festive update, including a new Dark Chocolate with Raspberry Ganache flavor, pairing rich dark chocolate with a smooth raspberry ganache center. Available in a Raspberry Masterpiece Holiday Bag (SRP $7.49) at Target and Walmart retailers.
- NEW Holiday Masterpiece Assorted Bags: Discover an assortment of Heavenly Milk Chocolate with Ganache, Decadent Dark Chocolate with Ganache, and Dark Chocolate with Smooth Caramel. Each individually wrapped piece offers its own distinctive flavor and texture, giving everyone a favorite to reach for. Now available at Target and Walmart (SRP $7.49).
- Gift-Ready Masterpiece Boxes: For moments both big and small, discover the Assorted Masterpiece Holiday Tin (SRP: $55.00), the Masterpiece Holiday Star Ornament (SRP: $18.00), and the Masterpiece Holiday Santa Box (SRP: $18.00), each available to order on Godiva.com.
- Holiday Gift Boxes: Two signature GODIVA Belgian chocolate collections arrive dressed for the season. The refreshed Gold Collection features an assortment of exceptionally Belgian crafted pralines beneath festive red-and-gold packaging, while the Signature Truffles Collection features an exquisitely rich curation of Belgian truffles and an elegant green-and-gold holiday design. Both are available in 8-piece (SRP $22.00) and 15-piece (SRP $40.00) gift boxes at Macy's and Godiva.com
A Centennial Celebration Comes to Macy's Herald Square
To celebrate the season and 100 years of GODIVA and Macy's Thanksgiving Day Parade® marches, GODIVA's executive chef chocolatier Thierry Muret has partnered with chef Jakob Sleight of Macy's Herald Square's Stella 34 Trattoria to create an exclusive dessert featuring GODIVA Masterpiece at its core. Served from November 1 through December 31, this special GODIVA Masterpiece Ganache Torte—a rich and velvety layered chocolate creation—is the perfect festive addition to Macy's signature holiday experiences, including their Breakfast with Santa events and Macy's Thanksgiving Day Parade Viewing Party.
100 Years of Craftsmanship, Reimagined Through Art
Launching for a limited time beginning November 10, the GODIVA x Ekrem Yalçındağ Centennial Collection Art Edition celebrates the brand's 100th anniversary through the distinctive lens of contemporary artist, Ekrem Yalçındağ. With only 1,000 boxes available in the U.S., this limited-edition collaboration can be found exclusively on GODIVA.com, making it a rare and collectible way to celebrate a century of chocolate craftsmanship.
The collection translates Yalçındağ's work into packaging, textiles, and bespoke chocolate moulds inspired by the feeling of home. His artwork brings a contemporary expression to the craftsmanship and shared moments that have defined GODIVA for generations.
Each beautifully designed box features one of two distinctive artworks by Yalçındağ:
- Centennial Collection Art Edition Tablets, featuring four brand new tablet flavors like Gold Chocolate with Salted Caramel Pieces, and Milk Chocolate with Pistachio. Each tablet is molded into a bespoke chocolate mold crafted in the form of "Feels Like Home", an original work created by Yalçındağ. Inside each box is a textile featuring the artwork, creating a tangible connection to the original piece.
- Centennial Collection Art Edition Carrés, featuring GODIVA's signature dark and white chocolates. The Carrés take their inspiration from "Impressions", Yalçındağ's 2014 oil-on-canvas work. Reinterpreted on the packaging, each box becomes a giftable work of art.
From the chocolate aisle to the heart of Herald Square, GODIVA's centennial holiday season continues to celebrate the many ways chocolate has brought people together for the past 100 years, delivering a suite of experiences and new Masterpiece offerings to make this year memorable for all.
For more information and to shop GODIVA's holiday collection, visit GODIVA.com.
