SANTA MONICA, Calif. – GoodRx has launched its brand medication savings program, RxSmartSaver powered by GoodRx, now available at Kroger pharmacies nationwide. This innovative solution enhances medication affordability directly at the pharmacy counter, streamlining the patient experience while helping to deliver improved outcomes for Kroger.
“Friction at the pharmacy counter causes frustration for both pharmacists and consumers, leading millions of people to abandon their prescriptions each year,” said Wendy Barnes, president and CEO of GoodRx. “By facilitating easy access to medication savings, we aim to improve these interactions while simultaneously providing our pharmacy partners with more favorable economics. Our collaboration with Kroger reflects our commitment to supporting pharmacies as they navigate the evolving healthcare landscape."
RxSmartSaver is now available at Kroger’s 2,200 pharmacies across 35 states, giving Kroger customers instant access to GoodRx savings when they are picking up their medications, including copay cards, patient assistance programs, and over 80 unique cash prices for brand medications that often aren’t covered by insurance or have poor coverage. Patients simply scan the code at the pharmacy counter with their smartphone, enter the RxSmartSaver portal, and then show the savings to the pharmacist during checkout to save on essential treatments such as Dexcom G7, Humira Biosimilar (ADBM), Lantus, Ozempic and Wegovy.
RxSmartSaver is a turnkey, ready-to-deploy solution for retail pharmacies that brings medication affordability directly to the pharmacy counter. Each prescription filled helps strengthen the savings flywheel: manufacturers extend the reach of their affordability programs, pharmacies improve profitability while deepening patient relationships, and consumers gain easier access to more affordable prices for brand medications. GoodRx first launched this program earlier this year with Midwest-based retailer Hy-Vee and plans to expand with additional retailers in the coming months.
"The expansion of RxSmartSaver reflects GoodRx’s broader commitment to helping retail pharmacies thrive in a rapidly evolving healthcare landscape. In 2025 alone, GoodRx launched multiple initiatives to support its retail partners, including an e-commerce experience that allows consumers to check inventory, validate prescriptions, and pay online before picking up in store, and Community Link, a cost-plus pricing model that provides independent pharmacies with predictable pricing and better economics. Together with RxSmartSaver, these solutions help pharmacies streamline daily workflows, enhance operational performance, and deliver stronger consumer engagement both in-store and online, while reinforcing their vital role in communities nationwide" she added.
