ROUND TOP, Texas — This summer, GOYA Foods is inviting a select group of guests, influencers and content creators to step inside Casa Coco, an immersive destination where hydration, wellness and fun come together.
Taking place on Monday, August 10, at the Frenchie Hotel in Round Top, Texas, the private, invitation-only event will officially launch GOYA’s Casa Coco: House of Hydration campaign. The property will be transformed into a refreshing experiential destination featuring pickleball, poolside activities, interactive brand moments and opportunities to enjoy GOYA® Coconut Water.
Inspired by the “House of Hydration” campaign theme, Casa Coco celebrates the energy of an active, healthy lifestyle while demonstrating how hydration can be incorporated into everyday moments, from outdoor activities and fitness recovery to sports, social gatherings and refreshing recipes.
“Casa Coco was created to bring the GOYA® Coconut Water experience to life in a way that feels refreshing, social and memorable,” said Elizabet Heredia, Category Manager.
“We want consumers to discover new ways to make GOYA® Coconut Water part of their active lifestyles and everyday routines,” added Miguel Fernández, Trade Marketing Manager. “This private launch will introduce the campaign through content creators and influencers before Casa Coco expands to public events and supermarket activations.”
“We are also bringing the Goya Casa Coco program to our strategic retail partners, including H-E-B, Walmart, Fiesta and others, to continue supporting the coconut water category and creating meaningful connections with shoppers,” said Juan Cáceres, Sales Manager at GOYA Foods. “Through these partnerships, we can bring the experience closer to consumers while offering them a high-quality, refreshing product at a great value.”
The event will serve as the official launch of GOYA Casa Coco, bringing together influencers, content creators and media representatives for a curated experience designed to generate original content and authentically amplify the campaign’s message of natural hydration.
Guests will enjoy:
· Pickleball and outdoor recreational activities
· Poolside summer experiences
· GOYA® Coconut Water tastings
· Refreshing smoothie and mocktail inspiration
· Interactive photo and content opportunities
· Branded Casa Coco experiences throughout the property
Made with young coconuts, GOYA® Coconut Water offers a refreshing way to hydrate. It is fat-free, gluten-free and made without artificial colors.
Casa Coco is part of GOYA’s broader brand platform celebrating natural hydration, wellness and moments of connection. Following the private launch event, the campaign will extend to public events, supermarket activations, recipes, giveaways and digital content. Consumers will also be able to discover GOYA® Coconut Water at retailers including H-E-B, Walmart, Kroger, Fiesta and more.
“GOYA remains committed to expanding our presence in the general market while strengthening our connection with consumers across the South Central region,” said Evelio Fernández, President of GOYA Foods. “GOYA® Coconut Water is a top-quality product designed to meet consumers’ growing demand for refreshing hydration. Our marketing team has developed a robust, integrated program that connects with consumers through engaging content, live experiences and retail activations, bringing the benefits of natural hydration to life in a fresh and innovative way.”
Event Details
What: GOYA® Casa Coco: House of Hydration Campaign Launch
When: Monday, August 10, 2026
Time: 1 p.m. CT
Where: Frenchie Hotel, Round Top, Texas
Attendance: Private, invitation-only event
Media Opportunities: Interviews, event photography, lifestyle content, product tastings and experiential coverage
Media RSVP: Elena Morales at brandmethodology@gmail.com
Members of the media interested in requesting an invitation, attending the event, scheduling an interview or receiving additional materials may contact Elena Morales at brandmethodology@gmail.com or (713) 409-4505.
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