NEW YORK – Grocery TV has expanded its partnership with Wakefern Food Corp., adding 31 ShopRite locations across New York and New Jersey. The network’s digital screens are now featured at store entrances, checkout areas, and in pharmacy sections.
By strategically placing the screens in high traffic areas of the store, ShopRite can share valuable information about the latest sales, promotions and even store news and job information while enabling brands to reach high-intent shoppers throughout their visit.
ShopRite and Grocery TV's collaboration began in 2021 with steady growth to include additional stores, demonstrating continued momentum built on proven results. Today, more than 230 ShopRite stores use the platform. The most recent stores to install Grocery TV include locations operated by ShopRite Supermarkets, Inc. (SRS), a wholly-owned subsidiary of the retailer-owned cooperative Wakefern Food Corp. with 31 ShopRite stores in New York and New Jersey.
"Many of Wakefern's member families who own and operate ShopRite stores are already using Grocery TV's platform, so we are excited about the expansion as more of our stores in New York and New Jersey come on board," said Darren Caudill, chief sales officer for Wakefern. "By customizing screen placement to fit each store's unique layout and traffic patterns, we can deliver a variety of important information to customers from ShopRite and national brands."
"We're excited to expand our work with ShopRite," said Neil Murphy, SVP of Retail Partnerships at Grocery TV. "This expansion shows what's possible when retailers take a thoughtful approach to in-store media. We've worked with ShopRite since the early days, refining the platform and our approach to uphold the shopper experience while driving incremental advertising revenue."
This expansion adds to Grocery TV's growing footprint across more than 120 major grocery retailers nationwide, connecting brands with 95M unique shoppers where purchase decisions happen.
