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NEW YORK — Hairitage by Mindy McKnight, a pioneer in inclusive hair care, is introducing a revolutionary line of antidandruff products exclusively at Walmart.
The Hairitage Anti-Dandruff collection raises the industry standard for scalp care, with cleaner formula solutions to eliminate every type of dandruff, each priced at less than $10.
This pH optimized and dermatologist tested line consists of six products that users mix and match to efficiently treat, nurture and care for a range of specific scalp and hair needs. The lineup is crafted to support the estimated 50% of adults who will experience dandruff. Hairitage encompasses the needs of every hair type and texture with modern, efficacious, cleaner formulations that elevate the scalp care category, from packaging to formulation.
The company points out that conventional anti-dandruff products treat dandruff as if it is a singular condition, when really there are multiple forms and causes. Much like a facial complexion, each scalp is different. Founder Mindy McKnight set out to finally create a comprehensive assortment that would treat every type of dandruff by prioritizing scalp health — the foundation of healthy, beautiful hair.
“When I started developing the collection, I wanted to give people a multi-step routine to treat their scalp while also being cognizant of the overall health of their hair,” says McKnight, who serves as the company’s chief executive officer. “It was important for me to continue to stay true to Hairitage’s promise to use the cleanest possible ingredients while also being efficacious, and I’m so proud of what we’ve created.”
The Hairitage Anti-Dandruff collection is comprised of:
- Power Punch Anti-Dandruff Pre-Wash Booster — With 3% salicylic acid to remove excess oils and buildup for a refreshed scalp.
- Wash it Away Anti-Dandruff Shampoo for Oily, Flaky Scalp — A clarifying formula with 1% selenium sulfide to help eliminate scalp itching, irritation, redness and flaking.
- Wash it Away Anti-Dandruff Shampoo for Dry, Flaky Scalp — A moisturizing formula with 1% selenium sulfide to help eliminate scalp itching, irritation, redness and flaking.
- Perfect Dose Balancing Conditioner — Calms the scalp, detangles hair and provides hydration.
- Something Extra Leave-In Balancing Conditioner — Keeps scalp comfortable and nourishes strands for healthier hair. • Don’t Wait Up Overnight Scalp Relief Mist — Absorbs quickly to help calm and soothe uncomfortable scalps.
