Hershey launches ‘ONE Hershey’ model to unify operations

HERSHEY, Pa. — The Hershey Company is restructuring its U.S. commercial operations under a unified “ONE Hershey” model, consolidating its sweet, salty, and protein portfolios into a single operating structure designed to boost growth and improve execution across the snacking market.

The move unites commercial planning, category management, consumer insights, and global brand marketing under a single integrated framework for the first time. Hershey stated that the new model will better align its brands, customer relationships, and internal strategies as the company continues to expand beyond its traditional confectionery business into faster-growing snacking segments.

By integrating its confectionery heritage with its salty snacks and protein platforms, Hershey aims to improve coordination across categories, accelerate time-to-market, and better adapt to changing consumer preferences across channels. The company also intends to expand its retail execution team throughout the entire portfolio, boosting in-store performance and delivering more consistent multichannel activation.

“Our brightest moments come from talented people working together across functions to deliver bold thinking,” said Kirk Tanner. “By activating our full portfolio as ONE Hershey, we’re better positioned to meet consumers wherever they are, create more moments of goodness and lead next generation snacking with speed and purpose.”

Central to the transformation is the integration of Hershey’s brand strategy, category insights, and go-to-market approach into a single model. This shift is expected to unlock deeper consumer connections, strengthen retail partnerships, and speed up decision-making.

The reorganization is supported by expanded roles across Hershey’s Executive Leadership Team:

• Andrew Archambault, president, U.S. — Now oversees the full U.S. portfolio, including commercial planning and execution, category leadership, customer relationships and retail execution.
• Nitin Jain, chief strategy and transformation officer — Joins the executive leadership team, reporting to the CEO and leading enterprise and business unit strategy, prioritization and resource allocation.
• Stacy Taffet, chief growth and marketing officer — Expands responsibilities to include demand creation, portfolio strategy, innovation, consumer connections and brand leadership.
• Vero Villasenor, chief brand officer — Takes on a newly defined role leading activation of Hershey’s global portfolio of brands within the growth and marketing organization.

Hershey stated that the integrated “ONE Hershey” model will facilitate more coordinated category management and retail execution, while also supporting ongoing investments in omnichannel capabilities, R&D, and innovation. The company anticipates that this structure will foster greater agility, enhance alignment across its growing portfolio, and aid in developing new snacking formats as it competes in an increasingly diversified and dynamic market.