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HERSHEY, Pa. – Hershey’s has introduced an exciting new twist on its classic Kisses, bringing the beloved Cinnamon Toast Crunch flavor to candy aisles across the U.S. The launch of Hershey’s Kisses Cinnamon Toast Crunch-flavored candies taps into a growing trend among Gen Z and Millennials, with 75%* of these consumers embracing unique flavor mashups.
The limited-edition Hershey’s Kisses Cinnamon Toast Crunch flavored candies blend smooth white crème with swirls of cinnamon sugar and graham-flavored cookie bits, creating an irresistible combination of creamy texture and exhilarating crunch. This bold collaboration delivers a nostalgic yet innovative snacking experience, appealing to fans of both brands.
“Unexpected crossovers are having a moment, and we're delivering a Hershey's Kisses flavor combo no one saw coming — but everyone will want to try,” said Katie DeCapria, senior brand manager at The Hershey Company. “Hershey's Kisses have always been a go-to for sweet moments, and now, the Cinnamon Toast Crunch™ flavor will make memories even more unforgettable.”
Perfect for any snacking occasion—whether at movie nights, in desk drawers, or on family road trips—the new candies offer a delicious new take on a nostalgic favorite.
“Cinnamon Toast Crunch is a favorite in the cereal aisle, and we're always looking for ways to bring our iconic taste to other places our consumers love. The new Hershey's Kisses Cinnamon Toast Crunch flavored candies are the perfect pairing we know fans and families will enjoy while hanging out or on-the-go,” shared Brandon Tyrrell, marketing communications manager at General Mills.
Now available in 9-oz bags at retailers nationwide, these limited-time treats won’t last forever. Fans are encouraged to grab a bag—or several—before they’re gone.
You can find out more about the Hershey's brand on Instagram.
Pricing is at the discretion of individual retailers.
*Mintel US Flavor Lifecycles Report 2024.
