IRVINE, Calif. — HI-CHEW is once again teaming up with Menchie's Frozen Yogurt, North America's largest self-serve frozen yogurt franchise, to debut a brand-new seasonal offering: HI-CHEW Grapefruit. This lively, citrus-forward flavor delivers a refreshing grapefruit swirl that brings the beloved candy to life in a cool, spring-ready form. The limited‑edition flavor will be available throughout March at participating Menchie's stores nationwide.
Inspired by the tangy punch of the HI-CHEW Sweet & Sour Mix, the new Grapefruit flavor balances zesty citrus with a light sweetness — crafting a cool, energizing treat that practically tastes like springtime. Perfect for sunny strolls, afternoon pick-me-ups, or sharing with friends, this fun seasonal collaboration builds on the long-running partnership with a fresh flavor that feels unexpected, cheerful, and totally craveable.
"Spring is officially sweeter with the return of a fan-favorite duo. This collaboration with Menchie's is something our fans look forward to each year, and HI-CHEW Grapefruit brings a fresh, playful twist to kick off the season," said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. "We're continually exploring creative ways to bring fun and flavor to life. This sweet-tart swirl feels exciting, offers a new expression of our signature taste, and is perfectly suited for the joyful spring moments."
A perfect balance of sweet and sour, HI-CHEW Grapefruit delivers a bright pop of citrus in every bite, offering a refreshing way to welcome warmer weather and lean into the joyful energy of the season. The nonfat flavor is made with no artificial colors and no high fructose corn syrup, staying true to both brands' commitments to quality and feel-good ingredients.
"At Menchie's, we're all about creating new flavors that spark joy and give our guests something to be excited about," said Elizabeth Berry, Chief Marketing Officer at Menchie's Frozen Yogurt. "HI-CHEW Grapefruit delivers a burst of flavor and is the perfect springtime treat, sure to make our guests and HI-CHEW fans smile."
The limited-edition HI-CHEW Grapefruit flavor is available now through the month of March at participating Menchie's locations across the country. To find a Menchie's store near you, visit Menchies.com. Like Menchie's on Facebook and follow Menchie's on Instagram and TikTok for the latest flavor news. To learn more about HI-CHEW, visit HI-CHEW.com, like us on Facebook, and follow us on Instagram (@HICHEWUSA) and TikTok (@HICHEWUSA).
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