IRVINE, Calif. – HI-CHEW, hoping to cast a deliciously playful spell on candy aisles this fall with a spooky-season treat that's anything but ordinary: HI-CHEW Mystery Mix. Available while supplies last, this limited-edition mix delivers a hauntingly fun lineup of fan-favorite flavors, plus one mysterious chew that dares fans to guess what's hidden beneath the wrapper.
HI-CHEW Mystery Mix includes a vibrant blend of beloved flavors, including Watermelon from Sweet & Sour Mix, Blue Raspberry from Fantasy Mix, and Candy Apple from Dessert Mix – plus a brand-new mystery flavor, keeping brand fans in suspense with every chew until it's revealed on Halloween day. Crafted with the brand's signature double-layer technology and presented in an all-white chewlet, the mystery flavor has never appeared in any previous HI-CHEW mix, making this new Halloween treat an interactive experience like no other.
To add extra excitement to this year's Halloween drop, the mischievous mascot Chewbie takes center stage in a festive witch costume on the new seasonal packaging – complete with a spellbinding purple swirl background for a whimsical touch. For the first time ever, Chewbie also appears on each Mystery Flavor pillow pack, bringing a playful experience to every unwrapping moment.
"HI-CHEW takes pride in crafting imaginative flavor experiences that spark both delight and curiosity," said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. "Halloween is the perfect time to introduce a mystery flavor to our lineup, and the launch of HI-CHEW® Mystery Mix invites fans to unwrap the unexpected and celebrate the playful energy of the candy-centric season. We are excited to see consumers join in the fun and share their guesses for the mystery flavor."
While consumers wait for the top-secret flavor reveal, HI-CHEW invites fans to embark on a spooktacular Halloween adventure and join the ultimate guessing game. Beginning in early September, consumers can visit HI-CHEW.com/houseofmystery for their chance to uncover the mystery flavor and win a grand prize to celebrate the season of thrills. Those who accurately guess the mystery flavor will be entered for a chance to win the Grand Prize: a $2,500 Visa Gift Card to fund a mystery adventure of their choice, along with an assortment of HI-CHEW candy and merchandise. Furthermore, the first 100 participants to enter the guessing game will receive a Mystery Prize Pack filled with HI-CHEW® candy and exclusive Halloween-themed merchandise, so everyone has the chance to walk away with something special for their seasonal activities.
This marks the brand's first Halloween-themed product since the debut of HI-CHEW Sweet & Sour Mystery Mix in 2017. In a thrilling return to the seasonal scene, HI-CHEW Mystery Mix is rejuvenating the Halloween spirit with a sweet and spooky assortment that promises to engage candy lovers and entice brand fans. This limited-edition mix transforms Halloween into more than just tricks, but also a celebration of surprising, delightful treats.
Whether you're passing them out for trick-or-treating, dropping them in party bowls, or stashing them away for yourself, HI-CHEW Mystery Mix is the must-have candy of the season. With chewy textures, bold fruit flavors, and a surprise in every bite, it's everything Halloween candy should be, and more.
HI-CHEW Mystery Mix is available in 6 oz and 11.28 oz stand-up pouches at major retailers nationwide, including Kroger, Target, Five Below, Dollar General, and more. Fans can also find the 6 oz pouch on HI-CHEW.com starting early September.
