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WAUKESHA, Wis. — Dave Wendland, vice president of strategic relations and member of the owner group at HRG, will be presenting the session, “OTC Disruptors: Making Room on the Shelves,” at 2:15 p.m. at Nicholas Hall’s North America CHC Conference on Thursday, in Morristown, N.J. The theme of the conference is The Search for CHC Growth: How to survive & prosper.
With the introduction of new disruptive over-the-counter products within the U.S., opportunities and challenges arise. Wendland will discuss the balance of category alignment, consumer education, product placement strategies, and accessibility. When these key product launch variables are managed effectively, there will be significant, long-lasting benefits for all stakeholders.
“With the growing self-care evolution and self-aware consumers taking health into their own hands, there’s a tremendous responsibility on manufacturers and retailers alike to continually innovate, communicate, and execute thoughtful go-to-market strategies that consider product positioning, shelf placement, messaging, and convenient self-selection,” Wendland said. “At the same time, they must motivate shoppers to make well-informed decisions that drive them to their store or product.”
HRG is a retail solutions provider, exploring and executing actionable strategies for brands, retailers, distributors, technology partners, and other industry organizations. More information can be found at hamacher.com.
