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WEST DES MOINES, Iowa — Hy-Vee Inc. today announced the opening to two stores in Wisconsin, an expansion that takes the regional grocer’s footprint in the Badger State to eight.
A 97,000-square-foot store opening in Janesville is Hy-Vee’s sixth to feature a “totally reimagined” layout. A highlight of the format is a large, open food hall for fast-casual dining, including Hy-Vee’s expanded breakfast menu, a pub with full-service bar and outdoor patio, and mealtime offerings that range from Mia Italian to Nori Sushi, and from Market Grille to a Wahlburgers at Hy-Vee.
The store also offers amenities such as a full-service bakery featuring artisan and specialty breads, patisserie, cakes and a cake decorator station, a full-service delicatessen including shaved meats and cheeses, specialty cheese and charcuterie, a full-service meat counter including a chef’s station, a dry-aged steaks case, Chophouse and packaged meats; a full-service seafood counter with sustainable seafood options, an expanded HealthMarket department featuring a larger selection of vitamins and sports nutrition options, a large fresh produce area, an in-store Starbucks, expanded floral and gift shop departments and a pharmacy with a drive-up window.
Additional in-store offerings include Joe Fresh clothing, a Pair Eyewear kiosk, DSW footwear, a beauty department, and an expanded Candy Shoppe department with premium, novelty and nostalgic selections. This location also has a large Hy-Vee Wine and Spirits department featuring a walk-in beer cooler and a climate-controlled wine room.
The Janesville Hy-Vee includes all-digital shelf labels that display product information and pricing and has more than 50 TVs that feature Hy-Vee products, promotions and services. Digital kiosks are also available for customers to order cakes and fresh prepared foods, as well as access offerings via Hy-Vee Financial Services. The store will feature new mobile payment technology with Hy-Vee Scan & Go, as well as self-checkout options available for a faster, more convenient shopping experience.
Today’s second store opening occurred at the site of a former Bill’s Food Center in Oregon, Wis., about 20 minutes south of the State Capitol in Madison.
Features of the Oregon store include a large Hy-Vee Wine and Spirits department, a specialty cheese department and prepackaged charcuterie, an expanded health and beauty department, and a large greeting card section. Additional in-store offerings include Mealtime To Go offerings, natural, organic and gluten-free items, and Hy-Vee Aisles Online grocery services.
