WEST DES MOINES, Iowa — Hy-Vee, Inc. announced today the return of its exclusive cereal collaboration with basketball superstar Caitlin Clark. The limited-edition Caitlin’s Crunch Time cereal is now available in all Hy-Vee stores across the Midwest, with 100% of Clark’s proceeds supporting the Caitlin Clark Foundation.
Previously available only in select Iowa locations, where it quickly sold out, the new release brings the fan-favorite cereal to a broader audience while supplies last.
The Caitlin Clark Foundation focuses on empowering youth through three key pillars: education, nutrition, and sport. Clark says these values were critical to her journey and are central to the foundation’s mission to uplift communities and create a lasting impact.
“We're honored to be partners with Caitlin and to have her choose Hy-Vee as the exclusive retailer for Caitlin’s Crunch Time cereal,” said Matt Nickell, Vice President of Sports Marketing at Hy-Vee. “Caitlin is a true role model for athletes and fans alike, and she shares our commitment to helping make lives easier, healthier, and happier.”
“Having my own cereal is a fun way to connect with fans,” said Clark. “Hy-Vee has been such a great partner of mine, and I am incredibly appreciative of their support of the Caitlin Clark Foundation and our mission to improve the lives of youth.”
For more information on the Caitlin Clark Foundation, visit caitlinclarkfoundation.org.
