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ANAHEIM, Calif. – HydraDNA made a bold first impression at the highly attended Natural Products Expo West, where the company debuted its line of collagen-infused sparkling beverages. With strong branding and a mission rooted in purpose and wellness, the brand quickly stood out among the crowd.
HydraDNA’s newest product line was recognized by attendees for its clean formulation and functional ingredients. The brand was mentioned in a trend recap by COMET, a prebiotic fiber manufacturer, as part of its spotlight on products that hold great potential for prebiotic innovation.
Each beverage is crafted with clean, functional ingredients, including 12 grams of collagen peptides, hydrating electrolytes, prebiotic fiber, Himalayan pink salt, and 72 trace minerals.
The beverages are naturally sweetened, keto-friendly, and gluten-free, with zero sugar and no artificial sweeteners, colors, or sugar alcohols, making them a refreshing and health-conscious choice for daily wellness.
The flavor lineup includes Cucumber Lime, Georgia Peach, Summer Watermelon, and Berry Punch, in 12oz cans with a MSRP of $3.49.
Marcus Sanders, co-founder of HydraDNA, shared the deeper purpose behind the brand: “HydraDNA is more than a drink — it’s a reflection of our belief that average is not an option. The Do Nothing Average movement was created to inspire people to live with intention and purpose. This product is a part of that mission. We’re not just building a brand; we’re building a community.”
HydraDNA is also known for its line of performance beverages engineered with ingredients like MitoBurn and Chromax to support energy, metabolism, and recovery.
Together, the product lines support HydraDNA’s growing movement to fuel both body and mindset. Whether you're in the gym, on the go, or chasing your next big goal, HydraDNA is here to fuel your purpose and keep you moving forward.
