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WOONSOCKET, R.I. — As chief marketing officer of the Pharmacy and Consumer Wellness business unit, Erin Condon leads the teams that drive the integrated marketing plans and shopper experience in CVS Pharmacy stores.
“I have the privilege of being part of the retail leadership team at CVS Health. In this role, I lead teams that are on the forefront of using data, insights, technology and creativity to drive customer acquisition and retention. This includes demand creation, demand capture and CRM strategies, but also includes shopper experience strategy and activation in our stores,” explains Condon.
“The challenges in my role are many of the same challenges my marketing peers face: The consumer is changing rapidly, and being in front of where they will go next keeps us on our toes. The economy is uncertain, and in a world where everything is more accessible for the consumer, brand differentiation is more important than ever — it’s imperative we make our customers feel something different about our brand, with consistency,” she adds.
Erin Condon
Condon notes that among the achievements she is most proud of during her time at CVS Health is that she is working for and with some of the brightest marketing minds. “I take pride in having helped develop and accelerate our digital marketing capabilities and bringing those capabilities to the point where we were able to stand up our own media exchange, cMx. I am also proud of the work we have done to differentiate ourselves with consumers by making purpose-driven moves that benefit the consumer and have business impact. Six years ago, we did this with our stance on digitally altered imagery in the beauty industry, and the negative effects on young girls and women, with the introduction of the Beauty Mark. And most recently, we took steps towards addressing foundational women’s health needs with our HERe, Healthier Happens Together platform. In the states in which we are allowed to do so, we are paying the menstrual tax on our customers behalf, and we also put processes in place to ensure that we are not pricing products differently because of gender (often referred to as the “pink tax”). Our efforts are resonating very strongly with women and men.
She adds that despite challenges in the economy, consumers continue to prioritize health and well-being. “Consumers are taking more steps to proactively manage their everyday well-being, whether that’s staying on top of seasonal immunizations, taking daily vitamins and supplements to boost everyday immunity, or trying new skin care products as part of their beauty routine. The consumer defines health and well-being not as the absence of sickness, but as living well
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