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BOISE, Idaho — Albertsons Cos. is winning recognition these days for providing superlative digital and e-commerce experiences , and much of the credit for these achievements goes to Jill Pavlovich, senior vice president of digital customer experience, and her team.
Pavlovich joined Albertsons Cos. in her current role in 2021, taking responsibility for the company’s digital product strategy and management of the mobile app, in-store kiosks and website. “I deeply and passionately believe that my mission is to take the chore out of food for our customers,” she said in a recent interview. “This includes everything from planning to shopping, managing health and wellness and more. We aim to continue building a rich omnichannel ecosystem of tools that eases and even removes this burden so people can spend more time doing what they love.”
A good indicator of the direction she has set for Albertsons Cos. are the digital enhancements to the company’s Meal Plans tool unveiled last September. The Meal Plans tool offers thousands of recipes spanning breakfast, lunch, dinner and dessert that can be filtered by dietary preference, food restrictions and serving size. New recipes are added to the Meal Plans and Recipes tool each month.
Jill Pavlovich
Among the latest enhancements are a budget tracker that allows customers to specify a total weekly budget, a total number of meals and total number of servings ahead of recipe selection. As recipes are added to the Meal Plans tool, the cost of ingredients is deducted from the overall budget so shoppers can view the total meal price and cost per serving.
This kind of innovation won Albertsons Cos. recognition by the Baymard Institute as one of the top 1% in e-commerce user experience (UX). The company was the only traditional grocery retailer to receive the award. Pavlovich and her team also earned an e-commerce award from the Ipsos Report that acknowledged their top performance within the grocery retail segment.
“What really brings our team joy and inspiration are the comments and feedback we get from customers and associates about how digital features such as our meal planning programs have saved them time, or how our in-store tools have helped them to easily find products,” Pavlovich said. “As a leader, I’m also tremendously proud of seeing my team grow and evolve as receive this validation from our customers.”
Pavlovich is a firm believer in getting out from in front of the computer screen and walking the stores to connect with frontline associates and customers. “It’s important for a leader to go into the stores and learn from associates and customers by spending time with them,” she said.
