Table of Contents
SAN FRANCISCO — Instacart has introduced new digital marketing tools designed to help retailers create more affordable, personalized experiences for their customers and build brand loyalty, the company said on Monday. Retailers of all sizes can leverage Instacart Marketing Solutions to create marketing campaigns that help increase sales by engaging customers through tailored promotions, including “buy one, get one” discounts. Instacart said it is also rolling out new loyalty capabilities that let customers sign up for and access savings from their loyalty programs directly in the Instacart App.
Dozens of retailers – including Bristol Farms, New Seasons Market and The Save Mart Companies – are already using Instacart Marketing Solutions, while The Fresh Market will soon enable loyalty sign-ups directly from the App, according to the company.
“We know affordability is top of mind for consumers across the country right now,” Instacart chief business officer Chris Rogers said. “It’s also top of mind for our retail partners, who are looking for more ways to help their customers save when accessing the groceries and goods they need. With the launch of Instacart Marketing Solutions and our expanded loyalty programs, we’re developing new technology tools that empower retailers of all sizes to create strategic digital campaigns and unique loyalty programs that engage their customers, grow their business and, ultimately, help customers find more savings at checkout.”
Instacart Marketing Solutions helps retailers of all sizes expand their offerings on the Instacart App or their Instacart Platform-powered websites and apps, driving incremental revenue and better serving omnichannel customers, the company said. Retailers can choose from a range of campaign options depending on their budget and business goals — from self-service to full-service marketing solutions — to drive targeted promotions that help acquire and engage customers. Instacart says that initial pilot results of its in-app activation campaigns indicate that retailers are seeing a nearly 70% increase in first-time customers and six- to eight-times return on investment following in-app activation campaigns.*
Instacart Marketing Solutions enables retailers to deliver more value to customers with targeted promotions across owned and paid channels, from creating the ability to offer customers discounts on holiday meals to providing weekly shop incentives, according to the company, which said that Instacart Marketing Solutions also gives retailers access to self-serve tools and Instacart experts who can act as an extension of retailers’ marketing teams, connect them with consumers at their point of purchase across Instacart e-commerce platforms, and provide retailers data and insights from each of their campaigns. Bristol Farms, New Seasons Market and The Save Mart Companies are among the first retailers to deploy campaigns through Instacart Marketing Solutions. It includes three tiers of service based on each retailer’s unique needs:
- Self-Serve: Designed for speed, Self-Serve allows retailers of all sizes and budgets, including local and independent grocers, to create and deploy their own marketing campaigns for launch on the Instacart App or their Instacart Platform-powered website. Retailers will be able to select from existing templates to easily launch custom campaigns across Instacart, starting with new customer acquisition. In the coming weeks, retailers will have access to additional campaign types to help them win back lapsed customers, promote specific categories or basket sizes and incentivize loyalty linkage – all designed to drive value and orders.
- Campaign Management: Campaign Management helps retailers build more advanced one-off marketing campaigns across multiple channels – on the Instacart App, their Instacart Platform-powered sites, and across digital channels like customer relationship management (CRM), over-the-top (OTT) and streaming audio. From creative development and media buying to launch management and measurement reporting, a dedicated Instacart marketing team will help design and deploy creative campaigns using templates and proven tactics to get into market quickly.
- Strategic Partnership: Feature-rich and highly configurable, this fully customized solution allows retailers to take their marketing campaigns a step further through experiential and out-of-the-box creative initiatives such as custom video shoots, influencer programs, custom advertising strategies and more. In partnership with a dedicated Instacart marketing team, retailers can achieve more nuanced goals to gain a competitive advantage and drive more orders to their Instacart Platform-powered e-commerce websites and apps.
Instacart said it is introducing the ability for retailers to let customers sign up for their store loyalty programs quickly, directly from the Instacart App, adding that The Fresh Market will be one of the first retailers to enable loyalty account creation in the Instacart App.
This new integration allows customers to earn points and savings every time they shop on the Instacart App – just like they would when shopping in-store. For retailers, this brings the best of Instacart’s enterprise capabilities to the Instacart App, helping to expand loyalty program sign ups while surfacing relevant deals for customers. Instacart’s newest loyalty integration expands on its previous loyalty offering, where customers could link their in-store loyalty accounts to their Instacart App account to access savings, available in partnership with more than 70 retail banners including Food Lion, Schnucks, Stop & Shop, Wegmans and more.
Instacart will be showcasing these technologies and more this week at Shoptalk at booth #1373. To learn more online about Instacart Marketing Solutions, visit instacart.com/company/marketing-solutions. To learn more about Instacart’s loyalty program integrations, contact retailerloyalty@instacart.com.
