CHICAGO — Instacart is deepening its partnership with the Partnership for a Healthier America (PHA) to bring nutritious food to more underserved families across the U.S. Through an expanded phase of the Good Food at Home program, nearly 1,000 additional households in Detroit, Sacramento, and Washington, D.C. will now receive grocery stipends powered by Instacart Health Fresh Funds.
The updated initiative extends support to each household for eight months—more than doubling the length of previous program cycles. Each family will receive $80 monthly in Fresh Funds and a complimentary Instacart+ membership, which gives them access to fresh, frozen, and canned produce from local retailers via delivery.
The expansion builds on promising results from earlier efforts in Chicago, New Orleans, and Wichita, where families collectively purchased over 130,000 servings of fruits and vegetables in just three months. According to PHA’s summer 2024 program evaluation, participants reported increased produce consumption and healthier eating patterns, with many introducing their children to fruits and vegetables for the first time.
“We have cut down about 75% of the snacks in our house and have been eating fruits and vegetables… and now my kids are asking me, ‘Hey mom, can I have an apple?’” – Summer 2024 participant
To meet localized needs, Instacart is partnering with:
- Health Education Council in Sacramento
- Focus: HOPE in Detroit
- D.C. Hunger Solutions in Washington, D.C.
These organizations will help administer the program and engage families through nutrition education and community support, especially during the summer and holiday periods when school meals are less available.
The initiative is part of Instacart and PHA’s broader goal to deliver 10 million servings of produce to under-resourced communities by the end of 2025. With delivery capabilities reaching 98% of U.S. households, Instacart’s platform is uniquely positioned to address food access in 95% of food deserts nationwide.
“We’re proving that online grocery and targeted support can work together to drive real change,” said Dani Dudeck, Chief Corporate Affairs Officer at Instacart. “This is about building lasting habits and ensuring every family—regardless of income or ZIP code—can access the food they need to thrive.”
Instacart says the program models how technology, community partnerships, and policy collaboration can address rising diet-related chronic diseases and food insecurity.
