SAN FRANCISCO — Instacart is expanding the number of retailers that offer the same grocery prices online as in stores, as the company looks to make online grocery shopping more affordable.
Bashas’, Fareway, Grocery Outlet, Raley’s, and Super King Markets are among the retailers that recently introduced no-markup pricing on their Instacart storefronts. Participating retailers are highlighted in the Instacart app with a yellow banner and appear in a dedicated “no markups” tab.
Instacart said it has more retailers offering grocery delivery with no markups than any other third-party marketplace in North America. More than 90% of Americans now have access to grocery-parity retailers on Instacart.
The company said the pricing strategy is also producing results for participating retailers. Retailers offering no-markup pricing on Instacart have grown 10 percentage points faster than those charging a markup and have recorded stronger customer retention, according to internal company retailer and customer data through the second quarter of 2026.
“Offering our customers the best possible value has always been at the heart of what we do at Grocery Outlet, and bringing the same prices we offer in-store to Instacart is a natural extension of that commitment,” said Jim Porterfield, chief marketing officer at Grocery Outlet. “As more of our customers shop both online and in our stores, it’s important to us that the value they know and love follows them wherever they choose to shop, whether they’re walking our aisles or getting delivery at their door.”
Instacart is also expanding other savings tools across its marketplace, including digital flyers and retailer loyalty integrations that bring member pricing and promotions into the app. The company offers several fulfillment options, including no-rush and next-day delivery and pickup.
The platform accepts SNAP benefits in all 50 states and Washington, D.C. Instacart said its grocery delivery service can reach 98% of households that use SNAP.
Instacart+ members can also receive $0 delivery fees on eligible orders starting at $10, which the company says is the industry's lowest basket minimum. Service fees apply.
“At Raley’s, we’re committed to delivering value and quality to the communities we serve,” said Zac Wilson, vice president of digital commerce at The Raley’s Companies. “Since joining the Instacart Marketplace, we’ve brought a variety of Instacart’s features designed to help customers find value, from incorporating digital flyers to accepting EBT SNAP online, and no-markup pricing is the latest extension of that commitment. Today’s grocery customer moves seamlessly between online and in-store, and we have to meet them at both — with the best pricing, the best deals, and the best experience, wherever they choose to shop.”
Instacart said it has helped customers save more than $3 billion through deals, discounts, and loyalty programs on marketplace orders from the first quarter of 2023 through the third quarter of 2025.
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