SAN FRANCISCO — Instacart has announced the appointment of Chris Rogers as its new Chief Executive Officer, effective August 15. Rogers will also join the company’s Board of Directors, while current CEO Fidji Simo will continue as Chair of the Board to support a smooth leadership transition.
Rogers, currently Instacart’s Chief Business Officer, has been with the company since 2019. In his present role, he oversees Instacart’s commercial operations, including retailer partnerships, advertising sales, R&D, Instacart Health, and M&A activity.
Prior to Instacart, Rogers spent nearly 11 years at Apple, most recently as Managing Director for Apple Canada, and began his career at Procter & Gamble. He also sits on the boards of Spins and the Ad Council.
“Over the last four years, we’ve transformed Instacart into a growing, profitable, leading technology platform that’s helping reshape the grocery industry. We’re building a generational company at the intersection of technology and food, and Chris is the right leader for our next chapter. He brings the kind of vision, operational excellence, and customer obsession that will help Instacart play an even bigger role in people’s lives — and I couldn’t be more excited to see how Chris scales the company’s impact from here,” said Simo.
Thorvardur de Shong
“Instacart sits at the center of how people shop, eat, and care for their families — and that’s always been what inspires me most about our mission. Together with our partners, we’re transforming the future of grocery shopping, but more importantly, we’re helping people solve real, everyday needs,” said Rogers. “We have a world-class team, deep partnerships, leading technology, and a bold vision for the future, and I’m honored to step in and lead Instacart’s next chapter.”
“Having been part of Instacart’s journey for many years, I’ve seen firsthand how this company has grown through every chapter — with resilience, clarity, and an incredible team that will continue to thrive under Chris’ leadership,” said Ravi Gupta, Partner at Sequoia Capital and Instacart Board Member. “This is one of the strongest and most mission-driven teams I’ve worked with, and their continued dedication to partners, customers and shoppers, as well as their long-term vision, gives me deep confidence in where Instacart is headed next.”
“On behalf of the Board, I want to sincerely thank Fidji for her immense contributions to Instacart over the past four years. Fidji brought a bold vision and exceptional focus on execution, taking Instacart from a single-purpose app to the leading grocery technology platform,” said Lily Sarafan, Lead Independent Director of the Instacart Board. “We appreciate her dedication to Instacart and ongoing commitment to the company as Chair of the Board, and look forward to supporting Chris as CEO.”
