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JACKSONVILLE, Fla. – The J.M. Smucker Company is expanding its relationship with Acosta Group to include a complete North American solution for its headquarter sales, retail merchandising, and digital commerce. Smucker’s move is based on Acosta Group’s comprehensive set of services and solutions and demonstrated ability to support the company’s portfolio of brands across various channels and markets, according to the companies.
Acosta Group’s expansion with Smucker includes providing a full suite of sales and marketing solutions for its brands across U.S. grocery and mass retail. In addition to representing the Smucker portfolio of brands as an extension of its sales team inside retailer merchant buying offices, Acosta Group will activate its In-Store Services merchandising team to ensure that the company’s brands are readily available for purchase in-store, on-shelf, and online.
Acosta Group has a strong history of supporting the Smucker portfolio, including helping grow the Hostess brand in North America for the previous 10 years, and supporting the Smucker family of brands in the Canadian marketplace over the last two decades and in the United States convenience channel since 2019.
“We are pleased to announce our expanded partnership with Acosta to support the needs of our retail customers and consumers,” said Robert Crane, Smucker’s senior vice president and head of sales and sales commercialization. “At Smucker, we are proud to have established a world-class sales and commercial organization. And a critical element to maintaining that standing is ensuring we continue to execute with excellence on the fundamentals. I know that our partners at Acosta Group share in this commitment and that they will continue to support our delivery of first-class service.”
Acosta Group president and CEO also heralded the relationship.
“We’re extraordinarily proud to be an important part of The J.M. Smucker Company success story and appreciative of the trust their leadership continues to place in our work to further elevate its iconic brands across North America,” Wynne said. “Our integrated sales and marketing agencies will support Smucker with everything from headquarter sales to digital commerce, demonstrating our ability to provide our CPG clients with frictionless access to our complete set of services and solutions.”
