Trained as a software engineer, Jennifer Lambert began her career in health care IT. During a stint in London she helped develop a national e-referral and online booking system for the U.K.’s National Health Service. Later, she worked on population health and big-data platforms to help consumers stay healthier.
Those experiences cemented her commitment to using technology to improve lives. Today, as senior vice president and chief digital officer at Hy-Vee, Lambert’s focus is on grocery retail.
“Groceries are at the center of how we live,” she said. “When you think about food, pharmacy and wellness, it’s all about helping people live better.”
Lambert’s mission is to make Hy-Vee the digital grocer of choice. Recent initiatives underscore that ambition. Jennifer and her team supported the launch of Hy-Vee’s new unified basket experience, which allows both groceries and made-to-order items — from custom cakes to party trays — to be ordered within a single e-commerce transaction. That has contributed to an 8.3% sales lift since launch. The company also introduced digital food health scores to guide better-for-you choices, and rolled out a digital redesigned pharmacy experience that boosted customer actions by 24% in its first week.
What Lambert has found most rewarding is working at the intersection of data, creativity and customer psychology to reach, engage with and positively impact the lives of Hy-Vee customers.
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